7 mrt. 2011


Next assignment is designing tiles for the wall of an open kitchen. 

Our flaws make us beautiful, can this also apply for tiling?
Old furniture is loved for its imperfections created over time. It is those small flaws that make a piece more interesting then another. It tells a story. 

De Smaaknatie likes to combine old with new in its interior. The coldness of zink (used against the walls) puts an emphasis on clean. While the old pieces of furniture are adding something interesting to the place. 

One certainty; we have decided to add beautiful accidents to the tiling-pattern. This way the viewer can get intrigued.

Optical illusions are another way of catching people's attention. They'll have something to stop and stare at. That way the clients will be less tempted to have a look inside the kitchen while waiting for their package of food goodies. 

Combining the old with the new can also be achieved in a different way;  
De Smaaknatie used to be a butcher shop. Two places working with food, but what ties them together? The cow. A cow gives us meat and milk. The butcher shop used to sell its meat and the caterer mainly uses the milk in its many recipes. Milk is used in the different cheeses and butter goes in practically everything! But how to represent the cow in a more subtile way then the usual cliche images? Maybe by showing what the cow eats; grass. No animal is known more for its chewing and re-chewing grass then our four stomach friend the cow. 

Translated from dutch 'De Smaaknatie' literally means the Taste Nation. As if that little shop was a country on its own. Spending all of its time trying to achieve one thing; pleasuring our taste-buds. What plants would grow in this nation of taste? What would be the urban legend?

What story am I trying to tell? Who should be interested to hear this story? Should there even be an elaborate story? With this in the back of my mind I clicked away in the universe of the world wide web.

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